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Maximizing A Chain Of Trade Schools

Like most Career Programs, this chain of 4 schools faced some unique challenges. Consistently filling classes and staying profitable is difficult for most schools.

Types of Career & Trade Schools

Dental Assisting Schools

Medical Assisting Schools

Nurses Aid Training

Practical Nursing Programs

Applied Health Schools

Computer Networking

Cyber Security Programs

Coding Bootcamps

Web Development Courses

Massage Therapy

Mechanic Training

CDL Training

Culinary Arts Classes

2 Challenges This Trade School Was Facing

This school was operating on a small marketing budget.

They were barely enrolling enough students to stay in business.

Their marketing company didn’t understand the unique needs of a career school and they were trying to use the same marketing strategies they use with other types of businesses.

They were wasting a lot of money on ineffective marketing and expensive ads that were not filling their classes.

Their Goal:
Consistently Fill Classes And Maximize Profit

The Math Behind The Goal
The typical career school has very few expenses per student (books, scrubs, consumable supplies, etc.).

However, it takes a handful of enrolled students to just cover the overhead costs of running a class (paying instructors, office rental, etc.)

Any additional students' tuition is just about pure profit.

The goal was to help them make their trade school as profitable as possible by consistently filling their classes to full capacity.

First, we needed to make sure they were not making the same mistakes that most struggling schools are making.

Their Goal:
Consistently Fill Classes And Maximize Profit

The Math Behind The Goal

The typical career school has very few expenses per student (books, scrubs, consumable supplies, etc.).

However, it takes a handful of enrolled students to just cover the overhead costs of running a class (paying instructors, office rental, etc.)

Any additional students' tuition is just about pure profit.

The goal was to help them make their trade school as profitable as possible by consistently filling their classes to full capacity.

First, we needed to make sure they were not making the same mistakes that most struggling schools are making.

4 Costly Mistakes They Were Making

Mistake #1

They assumed that their potential students would find their website and call them.

The typical career school student is an 18 to 26 year old who doesn't want to talk with a stranger on the phone (and they don’t want to set up an appointment with a stranger either). They just don’t.

Mistake #2

The contact form they were using on their website was ineffective.

Potential students did not want to fill out a generic contact form on their website.

Mistake #3

They had pretty pictures on their website but that was not helping them increase enrollment because their website lacked a conversion system.

Successful schools have pretty websites and an optimized website conversion system.

Mistake #4

They were spending money on expensive search ads that were ineffective and a massive waste of money (we see a lot of schools doing this).

We have tested dozens and dozens of ads, very few of them are cost effective. There are only about four Google Ads that are extremely effective for most schools.

It was very difficult to figure out how to engage 18 to 26 year old's without having a phone conversation, and without having them fill out a contact form on a website. The solution was very unexpected.

The Solution

Potential students need to be “nurtured” throughout the entire time they are researching trade schools. Most potential students don’t make a final decision to join a program for at least a month after they start searching for schools.

The Result in Numbers

57
Form Submits per Month Increase
150
Keyword Top 3 in Google Increase
45
Enrollments per Session Increase
117
Average Position in Google Increase
63
Potential Student Vistors per Month Increase

What School Owners Are Saying About Peak Enrollment

A 'Win' decision that’s transformed our school.

We were drastically seeing a huge increase in our enrollment, I wish we had started sooner. It doesn't do any good to have a great school program and no one to teach. It came down to finding someone who understands our target audience.

Dr. Whitnee

Our student leads dramatically increased.

We’ve used several marketing companies but none of them were able to do what Peak has done. Peak has lived up to what they said they were going to do and their customer service has been supreme.

Dr. Gregg Testerman

Peak was the step up I needed.

One of the things that has helped bring more students into our school is that they have learned about my school and what we're doing here. They have been able to tweak their marketing program for our school to help us grow. You will see the numbers continue to grow.

Steve Sebree

Wish we had found Peak Enrollment sooner.

I was really surprised by the one-on-one contact from the entire team. They are a one-stop-shop, Peak Enrollment helped us with all aspects of our growth.

Michael Easton

There’s results. Where before, I had zero results.

Here's the key: so many quality leads have come. So many quality conversations…the amount of leads we get is maybe five times the amount of our previous leads.

Konni Forster

Fill Your Classes Quickly

You can stop worrying about next session's enrollment numbers, our programs start working quickly. Start maximizing your enrollment in less than 30 days even if you have a limited budget. Our programs are surprisingly affordable. No Risk Trial for Qualifying Schools.

One of the things that has helped bring more students into our school is that they have learned about my school and what we're doing here. They have been able to tweak their marketing program for our school to help us grow. You will see the numbers continue to grow.

Getting Started Is Simple

3 simple steps to get started

1

Step 1

Choose Program Components

Choose Program Components That Fit Your Schools Needs

2

Step 2

Choose Pricing

Choose Pricing That Fits Your Budget

3

Step 3

Start No Risk Trial

If you need help choosing a program, schedule a Demo with our support team

Solve Low Enrollment Once And For All

  1. Follow the same marketing plan used by profitable career schools
  2. Consistently fill your classes to full capacity on a limited budget
  3. Maximize enrollment and profit

Bonuses

2 Challenges All Trade Schools Face
4 Costly Mistakes Most Career Schools Are Making
3 Essential components you must know

There are three essential components of an effective trade school marketing plan.

An effective marketing plan will help nurture your potential students effectively so your school will be chosen by the potential student when it’s the right time for them to join a program.

The three components of the marketing plan transformed this failing school into a profitable one.

We leveraged modern technology and intelligent learning platforms to help test every component of this school's website and marketing systems. This process enabled us to learn the most effective ways to fill classes and maximize profit.

Trade Schools Change Lives

Career Schools provide a lot of people an opportunity for a better life by starting an exciting career with a lot of advancement opportunities.

The school we support in Zambia provides school owners even more opportunities to help change the lives of some of the most vulnerable children in Africa.

Volunteer to help teach basic trade skills in Africa Aug 8 - 14.

Peak Enrollment Every Session

Career Schools face unique challenges filling classes and staying profitable on a consistent basis.

Our marketing programs have transformed struggling trade programs on a limited budget into profitable programs.

After extensive testing we have learned the most effective ways to maximize enrollment for career schools.

What School Owners Are Saying About Peak Enrollment

A 'Win' decision that’s transformed our school.

We were drastically seeing a huge increase in our enrollment, I wish we had started sooner. It doesn't do any good to have a great school program and no one to teach. It came down to finding someone who understands our target audience.

Dr. Whitnee

Our student leads dramatically increased.

We’ve used several marketing companies but none of them were able to do what Peak has done. Peak has lived up to what they said they were going to do and their customer service has been supreme.

Dr. Gregg Testerman

Peak was the step up I needed.

One of the things that has helped bring more students into our school is that they have learned about my school and what we're doing here. They have been able to tweak their marketing program for our school to help us grow. You will see the numbers continue to grow.

Steve Sebree

Wish we had found Peak Enrollment sooner.

I was really surprised by the one-on-one contact from the entire team. They are a one-stop-shop, Peak Enrollment helped us with all aspects of our growth.

Michael Easton

There’s results. Where before, I had zero results.

Here's the key: so many quality leads have come. So many quality conversations…the amount of leads we get is maybe five times the amount of our previous leads.

Konni Forster

Changing Lives Around The World

Volunteer To Help Teach Basic Career Skills At The School We Support In Africa.


Aug 8 - 14