fbpx

Maximizing A Chain Of Dental Assisting Schools

Like most Dental Assisting Schools, this chain of 4 schools faced some unique challenges. Consistently filling classes and staying profitable is difficult for most schools.

2 Challenges This Dental Assisting School Was Facing

This school was operating on a small marketing budget.

They were barely enrolling enough students to stay in business.

Their marketing company didn’t understand the unique needs of a dental assisting school and they were trying to use the same marketing strategies they use with other types of businesses.

They were wasting a lot of money on ineffective marketing and expensive ads that were not filling their classes.

Their Goal:
Consistently Fill Classes And Maximize Profit

The Math Behind The Goal
The typical dental assisting school has very few expenses per student (books, scrubs, consumable supplies, etc.).

However, it takes a handful of enrolled students to just cover the overhead costs of running a class (paying instructors, office rental, etc.)

Any additional students' tuition is just about pure profit.

The goal was to help them make their dental assisting school as profitable as possible by consistently filling their classes to full capacity.

They were wasting a lot of money on ineffective marketing and expensive ads that were not filling their classes.

Their Goal:
Consistently Fill Classes And Maximize Profit

The Math Behind The Goal

The typical dental assisting school has very few expenses per student (books, scrubs, consumable supplies, etc.).

However, it takes a handful of enrolled students to just cover the overhead costs of running a class (paying instructors, office rental, etc.)

Any additional students' tuition is just about pure profit.

The goal was to help them make their dental assisting school as profitable as possible by consistently filling their classes to full capacity.

First, we needed to make sure they were not making the same mistakes that most struggling dental assisting schools are making.

4 Costly Mistakes They Were Making

Mistake #1

They assumed that their potential students would find their website and call them.

The typical dental assisting student is an 18 to 26 year old female who doesn't want to talk with a stranger on the phone (and they don’t want to set up an appointment with a stranger either). They just don’t.

Mistake #2

The contact form they were using on their website was ineffective.

Potential students did not want to fill out a generic contact form on their website.

Mistake #3

They had pretty pictures on their website but that was not helping them increase enrollment because their website lacked a conversion system.

Successful schools have pretty websites and an optimized website conversion system.

Mistake #4

They were spending money on expensive search ads that were ineffective and a massive waste of money (we see a lot of schools doing this).

We have tested dozens and dozens of ads, very few of them are cost effective. There are only about four Google Ads that are extremely effective for most schools.

It was very difficult to figure out how to engage 18 to 26 year old women without having a phone conversation, and without having them fill out a contact form on a website. The solution was very unexpected.

The Solution

Dental assisting students need to be “nurtured” throughout the entire time they are researching dental assisting schools. Most potential students don’t make a final decision to join a program for at least a month after they start searching for schools.

The Result in Numbers

57
Form Submits per Month Increase
150
Keyword Top 3 in Google Increase
45
Enrollments per Session Increase
117
Average Position in Google Increase
63
Potential Student Vistors per Month Increase

Getting Started Is Simple

3 simple steps to get started

1

Step 1

Choose a Program

Choose A Program That Fits Your Schools Needs

2

Step 2

Choose Pricing

Choose Pricing That Fits Your Budget

3

Step 3

Schedule a Demo

If you need help choosing a program, schedule a Demo with our support team

Solve Low Enrollment Once And For All

  1. Follow the same marketing plan used by profitable dental assisting schools
  2. Consistently fill your classes to full capacity on a limited budget
  3. Maximize enrollment and profit

Bonuses

2 Challenges All Dental Assisting Schools Face
4 Costly Mistakes Most Dental Assisting Schools Are Making
3 Essential components you must know

There are three essential components of an effective dental assisting school marketing plan.

An effective marketing plan will help nurture your potential students effectively so your school will be chosen by the potential student when it’s the right time for them to join a program.

The three components of the marketing plan transformed this failing school into a profitable one.

We leveraged modern technology and intelligent learning platforms to help test every component of this school's website and marketing systems. This process enabled us to learn the most effective ways to fill classes and maximize profit.

Peak Enrollment Marketing Programs

Dental Assisting Schools Change Lives

Dental Assisting Schools provide a lot of people an opportunity for a better life by starting an exciting career with a lot of advancement opportunities.

The school we support in Zambia provides dental assisting school owners even more opportunities to help change the lives of some of the most vulnerable children in Africa.

Volunteer to help teach basic dental hygiene in Africa Aug 8 - 14.

Peak Enrollment Every Session

Dental Assisting Schools face unique challenges filling classes and staying profitable on a consistent basis.

Our marketing programs have transformed struggling dental assisting schools on a limited budget into profitable programs.

After extensive testing we have learned the most effective ways to maximize enrollment for dental assisting schools.

Changing Lives Around The World

Volunteer To Help Teach Basic Dental Hygiene At The School We Support In Africa.


Aug 8 - 14