Free Dental Assisting School Marketing Plan

Consistently Fill Your Classes To Full Capacity On A Limited Budget

3 Essential Components To An Effective Marketing Plan For Dental Assisting Schools

Dental Assisting Schools face unique challenges

Filling classes and staying profitable on a consistent basis is difficult for most schools. We have seen this marketing plan transform struggling dental assisting schools into programs that are consistently profitable.

This comprehensive plan is the result of extensive testing

We leveraged modern technology and intelligent learning platforms to help test every component of this marketing plan. This process enabled us to learn the most effective ways to maximize enrollment for dental assisting schools.

Before we learned the three essential components of this plan, we made the same mistakes most schools are still making today. We learned the hard way that marketing strategies used in other industries are not effective at maximizing enrollment in schools because most dental assisting schools face two main challenges.

3 Components you must know to consistently fill your classes
Follow the same marketing plan used by profitable dental assisting schools
Maximize enrollment and profit on a limited budget

2 Challenges All Dental Assisting Schools Face

  1. Most dental assisting schools operate on a small marketing budget. They enroll just enough students to barely stay profitable because they lack an effective marketing plan. If those same schools had an effective marketing plan they could maximize profit without increasing their budget.
  2. Most marketing agencies don’t understand the unique needs of a dental assisting school and try to use the same marketing strategies they use with other types of businesses. Dental assisting schools end up wasting a lot of money on ineffective websites and expensive ads that increase expenses but don’t fill classes to max capacity.

The Solution

Your school will become very profitable if you are able to consistently fill all the seats in your classes.
The Math Behind The Solution
The typical dental assisting school has very few expenses per student (books, scrubs, consumable supplies, etc.).

However, it takes a handful of enrolled students to just cover the overhead costs of running a class (paying instructors, office rental, etc.)

Any additional students' tuition is just about pure profit.
The goal of this marketing plan is to help you make your dental assisting school as profitable as possible by consistently filling your classes to full capacity.
First, you need to make sure you are not making the same mistakes that most struggling dental assisting schools are making.

4 Costly Mistakes Most Dental Assisting Schools Are Making

Mistake #1

Most struggling schools have websites that ask potential students to call the school.

The typical dental assisting student is an 18 to 26 year old female who doesn't want to talk with a stranger on the phone (and they don’t want to set up an appointment with a stranger either). They just don’t.

Mistake #2

A website that asks potential students to fill out a contact form on a website is a big mistake.

Potential students don’t want to fill out a generic contact form on your website.


Mistake #3

A pretty website will not increase enrollment. Even a plain website can increase enrollment as long as the website conversion system is effective.

We will elaborate on “website conversion” later in this guide. Successful schools have pretty websites and an optimized website conversion system.

Mistake #4

Spending money on Google Ads and Facebook Ads can be a massive waste of money, and this is exactly what we see a lot of schools doing.

We have tested dozens and dozens of ads, very few of them are cost effective. There are only about four Google Ads that are extremely effective for most schools. We will discuss a couple of secrets to help you make your ads more effective later in this guide.

We made these four mistakes initially too and we see schools making these mistakes all the time. It was very difficult for us to figure out how to engage 16 to 26 year old women without having a phone conversation, and without having them fill out a contact form on a website. The solution was very unexpected.

The Solution

Dental assisting students need to be “nurtured” throughout the entire time they are researching dental assisting school

Most potential students don’t make a final decision to join a program for at least a month after they start searching for schools. Most dental assisting school websites and marketing systems get this wrong and end up with empty seats in their classes because of it.

There are three essential components of an effective dental assisting school marketing plan

This plan will help nurture your potential students effectively so your school will be chosen by the potential student when it’s the right time for them to join a program. That's a mouthful, but it’s important to understand (you may want to read that again).

We have seen the three components of this marketing plan transform failing schools into profitable ones.
3 Components you must know to consistently fill your classes
Follow the same marketing plan used by profitable dental assisting schools
Maximize enrollment and profit on a limited budget

Proven Marketing Programs For Dental Assisting Schools

Many schools struggle to fill classes and waste a lot of money on ineffective ads. Our programs help you fill your classes even if your school is on a limited budget. We take care of your marketing so you can stay focused on changing lives.


When your school doesn't have a marketing system that has been tested and designed specifically for dental assisting schools you may end up with a lot of empty seats in your classes.
Empty Seats
Enrolled Students


Once your Dental Assisting School is using the same marketing system that successful schools are using, you will start filling your classes and maximizing your profit.
Empty Seats
Enrolled Students

Peak Enrollment Marketing Programs

Dental Assisting Schools Change Lives

Dental Assisting Schools provide a lot of people an opportunity for a better life by starting an exciting career with a lot of advancement opportunities.

The school we support in Zambia provides dental assisting school owners even more opportunities to help change the lives of some of the most vulnerable children in Africa.

Volunteer to help teach basic dental hygiene in Africa Aug 8 - 14.

Peak Enrollment Every Session

Dental Assisting Schools face unique challenges filling classes and staying profitable on a consistent basis.

Our marketing programs have transformed struggling dental assisting schools on a limited budget into profitable programs.

After extensive testing we have learned the most effective ways to maximize enrollment for dental assisting schools.

Getting Started Is Simple

3 simple steps to get started


Step 1

Choose a Program

Choose A Program That Fits Your Schools Needs


Step 2

Choose Pricing

Choose Pricing That Fits Your Budget


Step 3

Schedule a Demo

If you need help choosing a program, schedule a Demo with our support team

Changing Lives Around The World

Volunteer To Help Teach Basic Dental Hygiene At The School We Support In Africa.

Aug 8 - 14