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Free Trade School Marketing Plan

Consistently Fill Your Classes To Full Capacity On A Limited Budget

3 Essential Components To An Effective Marketing Plan For Trade Schools

Career Schools face unique challenges

Filling classes and staying profitable on a consistent basis is difficult for most schools. We have seen this marketing plan transform struggling trade schools into programs that are consistently profitable.

This comprehensive plan is the result of extensive testing

We leveraged modern technology and intelligent learning platforms to help test the components of this marketing plan. This process enabled us to learn the most effective ways to maximize enrollment for trade schools.

Before we learned the three essential components of this plan, we made the same mistakes most schools are still making today. We learned the hard way that marketing strategies used in other industries are not effective at maximizing enrollment in schools because most career schools face two main challenges.

3 Components you must know to consistently fill your classes
Follow the same marketing plan used by profitable career schools
Maximize enrollment and profit on a limited budget

2 Challenges All Trade Schools Face

  1. Most career schools operate on a small marketing budget. They enroll just enough students to barely stay profitable because they lack an effective marketing plan. If those same schools had an effective marketing plan they could maximize profit without increasing their budget.
  2. Most marketing agencies don’t understand the unique needs of a trade school and try to use the same marketing strategies they use with other types of businesses. Career schools end up wasting a lot of money on ineffective websites and expensive ads that increase expenses but don’t fill classes to max capacity.

The Solution

Your school will become very profitable if you are able to consistently fill all the seats in your classes.
The Math Behind The Solution
The typical trade school has very few expenses per student (books, scrubs, consumable supplies, etc.).

However, it takes a handful of enrolled students to just cover the overhead costs of running a class (paying instructors, office rental, etc.)

Any additional students' tuition is just about pure profit.
The goal of this marketing plan is to help you make your school as profitable as possible by consistently filling your classes to full capacity.
First, you need to make sure you are not making the same mistakes that most struggling career schools are making.

4 Costly Mistakes Most Trade Schools Are Making

Mistake #1

Most struggling schools have websites that ask potential students to call the school.

The typical student lead is an 18 to 26 year old who doesn't want to talk with a stranger on the phone (and they don’t want to set up an appointment with a stranger either). They just don’t.

Mistake #2

A website that asks potential students to fill out a contact form on a website is a big mistake.

Potential students don’t want to fill out a generic contact form on your website.

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Mistake #3

A pretty website will not increase enrollment. Even a plain website can increase enrollment as long as the website conversion system is effective.

We will elaborate on “website conversion” later in this guide. Successful schools have pretty websites and an optimized website conversion system.

Mistake #4

Spending money on Google Ads and Facebook Ads can be a massive waste of money, and this is exactly what we see a lot of schools doing.

We have tested dozens and dozens of ads, very few of them are cost effective. There are only about four Google Ads that are extremely effective for most schools. We will discuss a couple of secrets to help you make your ads more effective later in this guide.

We made these four mistakes initially too and we see schools making these mistakes all the time. It was very difficult for us to figure out how to engage 16 to 26 year old's without having a phone conversation, and without having them fill out a contact form on a website. The solution was very unexpected.

The Solution

Student Leads need to be “nurtured” throughout the entire time they are researching your school

Most potential students don’t make a final decision to join a program for at least a month after they start searching for schools. Most trade school websites and marketing systems get this wrong and end up with empty seats in their classes because of it.

There are three essential components of an effective career school marketing plan

This plan will help nurture your potential students effectively so your school will be chosen by the potential student when it’s the right time for them to join a program. That's a mouthful, but it’s important to understand (you may want to read that again).

We have seen the three components of this marketing plan transform failing schools into profitable ones.
3 Components you must know to consistently fill your classes
Follow the same marketing plan used by profitable trade schools
Maximize enrollment and profit on a limited budget

Proven Marketing Programs For Trade Schools

Many schools struggle to fill classes and waste a lot of money on ineffective ads. Our programs help you fill your classes even if your school is on a limited budget. We take care of your marketing so you can stay focused on changing lives.

Before

When your school doesn't have a marketing system that has been tested and designed specifically for career schools you may end up with a lot of empty seats in your classes.
15
Empty Seats
5
Enrolled Students
0
Profit
VS.

After

Once your Career School is using the same marketing system that successful schools are using, you will start filling your classes and maximizing your profit.
0
Empty Seats
20
Enrolled Students
60
Profit

Peak Enrollment Programs

Trade Schools Change Lives

Career Schools provide a lot of people an opportunity for a better life by starting an exciting career with a lot of advancement opportunities.

The school we support in Zambia provides school owners even more opportunities to help change the lives of some of the most vulnerable children in Africa.

Volunteer to help teach basic trade skills in Africa Aug 8 - 14.

Peak Enrollment Every Session

Career Schools face unique challenges filling classes and staying profitable on a consistent basis.

Our marketing programs have transformed struggling trade programs on a limited budget into profitable programs.

After extensive testing we have learned the most effective ways to maximize enrollment for career schools.

Getting Started Is Simple

3 simple steps to get started

1

Step 1

Choose Program Components

Choose Program Components That Fit Your Schools Needs

2

Step 2

Choose Pricing

Choose Pricing That Fits Your Budget

3

Step 3

Start No Risk Trial

If you need help choosing a program, schedule a Demo with our support team

What School Owners Are Saying About Peak Enrollment

A 'Win' decision that’s transformed our school.

We were drastically seeing a huge increase in our enrollment, I wish we had started sooner. It doesn't do any good to have a great school program and no one to teach. It came down to finding someone who understands our target audience.

Dr. Whitnee

Our student leads dramatically increased.

We’ve used several marketing companies but none of them were able to do what Peak has done. Peak has lived up to what they said they were going to do and their customer service has been supreme.

Dr. Gregg Testerman

Peak was the step up I needed.

One of the things that has helped bring more students into our school is that they have learned about my school and what we're doing here. They have been able to tweak their marketing program for our school to help us grow. You will see the numbers continue to grow.

Steve Sebree

Wish we had found Peak Enrollment sooner.

I was really surprised by the one-on-one contact from the entire team. They are a one-stop-shop, Peak Enrollment helped us with all aspects of our growth.

Michael Easton

There’s results. Where before, I had zero results.

Here's the key: so many quality leads have come in. So many quality conversations…the amount of leads we get is maybe five times the amount of our previous leads.

Konni Forster

Changing Lives Around The World

Volunteer To Help Teach Basic Career Skills At The School We Support In Africa.


Aug 8 - 14