We were drastically seeing a huge increase in our enrollment, I wish we had started sooner. It doesn't do any good to have a great school program and no one to teach. It came down to finding someone who understands our target audience.
3 Essential Components To An Effective Marketing Plan For Trade Schools
Filling classes and staying profitable on a consistent basis is difficult for most schools. We have seen this marketing plan transform struggling trade schools into programs that are consistently profitable.
We leveraged modern technology and intelligent learning platforms to help test the components of this marketing plan. This process enabled us to learn the most effective ways to maximize enrollment for trade schools.
Before we learned the three essential components of this plan, we made the same mistakes most schools are still making today. We learned the hard way that marketing strategies used in other industries are not effective at maximizing enrollment in schools because most career schools face two main challenges.
2 Challenges All Trade Schools Face
- Most career schools operate on a small marketing budget. They enroll just enough students to barely stay profitable because they lack an effective marketing plan. If those same schools had an effective marketing plan they could maximize profit without increasing their budget.
- Most marketing agencies don’t understand the unique needs of a trade school and try to use the same marketing strategies they use with other types of businesses. Career schools end up wasting a lot of money on ineffective websites and expensive ads that increase expenses but don’t fill classes to max capacity.
However, it takes a handful of enrolled students to just cover the overhead costs of running a class (paying instructors, office rental, etc.)
4 Costly Mistakes Most Trade Schools Are Making
Most struggling schools have websites that ask potential students to call the school.
The typical student lead is an 18 to 26 year old who doesn't want to talk with a stranger on the phone (and they don’t want to set up an appointment with a stranger either). They just don’t.
A website that asks potential students to fill out a contact form on a website is a big mistake.
Potential students don’t want to fill out a generic contact form on your website.
A pretty website will not increase enrollment. Even a plain website can increase enrollment as long as the website conversion system is effective.
We will elaborate on “website conversion” later in this guide. Successful schools have pretty websites and an optimized website conversion system.
Spending money on Google Ads and Facebook Ads can be a massive waste of money, and this is exactly what we see a lot of schools doing.
We have tested dozens and dozens of ads, very few of them are cost effective. There are only about four Google Ads that are extremely effective for most schools. We will discuss a couple of secrets to help you make your ads more effective later in this guide.
Most potential students don’t make a final decision to join a program for at least a month after they start searching for schools. Most trade school websites and marketing systems get this wrong and end up with empty seats in their classes because of it.
This plan will help nurture your potential students effectively so your school will be chosen by the potential student when it’s the right time for them to join a program. That's a mouthful, but it’s important to understand (you may want to read that again).
Proven Marketing Programs For Trade Schools
Many schools struggle to fill classes and waste a lot of money on ineffective ads. Our programs help you fill your classes even if your school is on a limited budget. We take care of your marketing so you can stay focused on changing lives.
Peak Enrollment Programs
Trade Schools Change Lives
Career Schools provide a lot of people an opportunity for a better life by starting an exciting career with a lot of advancement opportunities.
The school we support in Zambia provides school owners even more opportunities to help change the lives of some of the most vulnerable children in Africa.
Volunteer to help teach basic trade skills in Africa Aug 8 - 14.
Peak Enrollment Every Session
Career Schools face unique challenges filling classes and staying profitable on a consistent basis.
Our marketing programs have transformed struggling trade programs on a limited budget into profitable programs.
After extensive testing we have learned the most effective ways to maximize enrollment for career schools.
Getting Started Is Simple
3 simple steps to get started
Choose Program Components
Choose Program Components That Fit Your Schools Needs
Choose Pricing That Fits Your Budget
Start No Risk Trial
If you need help choosing a program, schedule a Demo with our support team