Trade schools have been using the traditional sales funnel to generate leads, but this model is no longer effective in today’s digital era. As a result, admission representatives have resorted to aggressive selling techniques that are ineffective for today’s consumers. In this blog post, we will explore the reasons behind the ineffectiveness of the traditional sales funnel and the need for a new marketing and admissions model in trade schools.
The Broken Traditional Sales Funnel:
The traditional sales funnel involves attracting potential students to the campus, nurturing them through the admission process, and closing the deal. However, the internet has changed the way students research and evaluate their options. Today’s students have the power to seek out information and move through the buying cycle without the need for a campus visit or a conversation. As a result, the traditional sales funnel has become ineffective.
Aggressive Selling Techniques:
Admission representatives have been forced to use more aggressive selling techniques to generate leads, but these tactics are not effective for today’s consumer. Today’s students are hyper-aware when they are being “sold” and are turned off by hard-core tactics. The former training methodologies must be aligned with today’s consumers’ preferences.
Empowered Student-Consumer:
Today’s students are empowered through technology to seek out information and move through the buying cycle without the need for a campus visit or a conversation. They appreciate a seamless automated experience that allows them to schedule appointments and compare information without gatekeeping data that they will find by themselves anyways.
The Need for a New Marketing and Admissions Model:
There is a renewed opportunity to transform the marketing and admissions model in trade schools into a prestigious profession. This evolution will require new levels of training, validated best practices, and a network of continued support. Providing this advanced level of development will create a new generation of confident, empowered, and engaged representatives who can generate better quality student leads.
The traditional sales funnel is no longer effective in generating leads for trade schools. Admission representatives have been forced to use aggressive selling techniques that are not effective for today’s consumer. Today’s students are empowered through technology to seek out information and move through the buying cycle without the need for a campus visit or a conversation. The need for a new marketing and admissions model in trade schools is evident. By providing new levels of training and support, a new generation of confident, empowered, and engaged representatives can generate better quality student leads.
Join Our Trade School Enrollment Growth Community!
Join our Facebook group community and connect with other trade school owners and educators. Discover new strategies and best practices for overcoming enrollment challenges and promoting your trade school. Whether you’re new to the trade school industry or have years of experience, this group is the perfect place to network and grow your knowledge. Join by clicking HERE and let’s work together to build a successful trade school community!